How can the performing arts, in which audiences and artists share one physical space, adapt to a consumer model that places a screen between them? How can they reach spectators who spend their days in front of a computer, when the rule upon entering a performance hall is to turn off all devices? How does the omnipresence of screens influence relations between art forms, artists, institutions and audiences? How do digital media and new technologies affect the work of educators, outreach and audience development departments? How are institutions innovating in order to bring in new audiences, renew their relationships with established ones and increase the appeal of their activities?
RESEO decided to take a closer look at these issues on the occasion of Culture Num on 9 July 2015 in Aix-en-Provence. We asked our members – over 90 performing arts institutions in 25 countries in Europe and beyond – about the digital communication strategies implemented by their education services as well as audience education projects directly using new media.
© Philipp Zinniker